The 'No-End of the Waste'
Capsule campaing was born as a result of a simple process of enjoying the summer vacation, during which our team spotted the location you can see in the shooting. The location itself is a part of the river that flows into the Mediterranean Sea. And as our collective often talks about a more conscious and sustainable approach to fashion, we couldn't help but start to think about all these clothes that end up in the sea and become waste.
Considering that our collective usually works with textile waste, we decided to use this location and create a statement to show the other side of the fate of the garments we can propose. Lately, the process of reconnecting with nature, as with the concept of our global home, has become one of the most important topics we discuss as a collective. While scouting the location, we had a strong sensation that our home Earth actually needs to be protected. This is how we came up with the concept of 'guardians' that our models transformed into. Everyone from the casting and almost the entire backstage team are people who have experienced immigration, one of the most transformative processes that could happen to you. And this idea of constant change is transmitted in all our works and projects; it's our philosophy and strength.
Talents:
Chapas León (They, Honduras) @chapas.leon from Isla Management @isla_management
Valentina Quiroga (She, Argentina) @valuquiroga
Maxim Shmalc (He, Russia/ Germany) @shmalcenburg
Victoria Flores (She, Honduras) @vvicko_
Photographer: Yannis Konstantinos (He, Germany) @yannis_konstantinos
Videographer and Graphic Designer: José Antonio Silva (He, Spain) @5ilv4
Stylist and Art Direction: Ioan Sagaan Alb (They, Russia) @i9.oan
Stylist Assistant: Miguel Cuadrado (They, Nicaragua) @mzcz_i
Creative Direction: Luciana Reynoso (She, Perú) @lucianaxreynoso
Production Assistant: Marc (He, Ecuador/Catalunya) @alexisenric
Public Relations: Ana Fort (She, Spain) @anafort6
Copywriter: Lea Kundičević (She, Perú/Croatia) @lealorea
Brand collaborator: @tama__toby